About YDR

Experience:
20+ Years of school-based college counseling.

Education:
BA in Psychology
MsEd in Personnel Counseling

Pursuing EdD at the University of San Francisco

Affiliations/Orgs:
Founder and Principal Consultant of Arising Educational Consultants

Lead Instructor at UCLA

Yetunde Daniels Rubinstein is a highly skilled, experienced counselor, who is passionate about guiding individuals and groups toward meaningful growth and transformation. After almost two decades as a school-based college counseling professional, working in elite public and private schools, Yetunde has turned her attention and skillset to empowering students, families, communities, and organizations.

Yetunde draws on her rich background as an immigrant, Division I athlete, U.S. Army veteran, mother of teenagers, and lifelong learner, to ground the work of Arising Educational Consultants in humility, humor, empathy, joy, and trust.

Each client’s needs are evaluated, honored, and aligned to the skillset of the AEC team, optimizing for impact. Empowerment is at the heart of the mission at Arising Educational Consultants, as Yetunde thrives in creating inclusive and engaging spaces where dialogue flourishes and insights are gained. As a SEED (Seeking Educational Equity and Diversity) facilitator, Yetunde adeptly navigates hard conversations, fostering open communication and facilitating constructive exchanges that promote understanding and collaboration.

Along with being the Founder and Principal Consultant of Arising Educational Consultants, Yetunde serves as a Lead Instructor in the College Counseling Certificate Program at UCLA. A lifelong student, Yetunde is poised to earn her EdD at the University of San Francisco in 2026. She earned her BA in Psychology and MsEd in Personnel Counseling.